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Marketing to pre-qualified prospects is "key", but having a consultant to figure with you as your marketing partner and not just an order taker is, in our opinion first important ingredient when it comes time to buy your mortgage leads. Knowing what works is vital and knowing what doesn't work is also as important.

Mortgage Broker Leads

Perhaps you're improving current marketing listing or purchasing mortgage leads online, you'll save time and money also by targeting only the prospects who meet your criteria. With insight into lead demographics and credit risk thresholds, you'll be able to accurately assess new leads, eliminate unqualified prospects and avoid high-risk accounts. By screening your lists with best-in-class data, predictive analytics and more complete financial profiles you'll maximize your return on investment and effectively accelerate sales.
  • Start with credit-based data
    Avoid last-minute surprises by building your lists with accurate credit information
  • Build quality prospecting lists
    Match consumers to the proper loan program due to your lending criteria
  • Avoid additional business costs
    Good pre-qualified leads improve conversion rates and maximize the ROI on your broker marketing expenses
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Lead characteristics to consider:
  • Credit qualification - Target consumers prequalified within a particular credit score range
  • Ability to repay - See current debt-to-income information for a more complete financial picture
Mortgage leads is filtered to focus on various kinds of marketing campaigns. Here are just a few:
  • Type of Loan - kind of loan, whether high ratio or Conventional loans, are often targeted and seasoned.
  • Interest Rates - you'll choose a lowest interest rates will provide you with a listing of potential re-finance prospects.
  • Mortgage Balances - I you need to filter for mortgage balances, you'll choose any minimum loan balance or range of mortgage balances.
  • Number of Mortgages - Filter for 1, 2 or multiple active mortgage trade lines with or without a balance
  • Mortgage Payments - Omit any prospects that are late on their mortgage payments (Paid as Agreed).
  • Credit Cards Balance - Marketing to home-owners who keep high balances on their bank cards for refinance offers.
Improve the standard of your mortgage leads and close more loans. Maximizing the return on investment of your mortgage leads is crucial in the slightest degree times, but never more so than during a challenging economic environment. Now you'll be able to increase your margins by targeting only the kinds of mortgage leads you need.

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